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Ninety Percent of Real Estate Agents Are Doing the Wrong Things

Sep 5, 2023

Congratulations real estate agents, you’ve just about made it to the halfway point this year. Have you had time to reflect on your business plan? Are you meeting your goals? Are you exceeding them? Or, is it time to re-calibrate and make some changes?

As you look back on the year so far, you’ll want to make sure that you are using your time wisely—that you are doing the right things in order to get more deals closed and put more transactions into your sales pipeline. Of course, if you had a crystal ball, then you’d be able to predict what works and what does not. But, since you probably do not have one, here are some tips to consider as you evaluate where you are at so far this year.

Are you taking the right action?

Here are three ways real estate agents can assess whether they are taking the right action to increase your business:

Cash in on your passion. In the book Crush It!: Why Now Is the Time to Cash in on Your Passion, the author, Gary Vaynerchuk, talks a lot about how passionate people do not have their eye on the clock. That is, when you are doing something that you enjoy, time passes quickly. If what you enjoy happens to be your work, then you may be up all hours of the night working and not even realizing that it’s work. When your work is something you are passionate about, it shows in your actions and your relations with others; it’s contagious and it breeds success.

Evaluation Question #1: Are you cashing in on your passion?

Play to your strengths. There are several types of strengths and behavioral traits analyses available online. Assess your personal strengths and then review the activities on your business plan to make sure they align with your strengths. If one of your strengths is an interpersonal one, for example, make sure to allocate the bulk of your day to interpersonal activities. Not will you enjoy those activities the most, but you will be the most successful at them.

Evaluation Question #2: Are your daily activities aligned with your strengths?

Outsource activities you despise. Hate paperwork? Hate writing contracts? I guarantee you that you can find someone who can complete those activities for you. Plus, the time you save by outsourcing the things you don’t like to do can be better spent doing the aspects of your job that you love. I’ve seen people spend countless hours preparing a compliant transaction file, for example, when they could have easily generated a new seller prospect or put a property under contract while someone else did the paperwork. When you work smarter, more closings will come.

Evaluation Question #3: What are you doing that someone else could do for you?

There is no shortage of methods for increasing your business in the latter part of the year and there is no single way to get the job done. But one thing is certain: if you do what you love, play to your strengths, and outsource unpleasant activities, you’re guaranteed to have an awesome summer in real estate.

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