As a Southern Californian, I’m blessed with pretty good weather all year around. It’s generally sunny, never too cold, and most days are great days for showing property. However, I often wonder whether agents in areas with less temperate climates experience slower periods in their real estate careers when the weather is less pleasurable. Thanks […]
This Thursday – Learn to Create Your Game-Changing Business Plan
We’ve got a great opportunity for you to join us this Thursday for a live webinar on How to Create a Game-Changing Business Plan for 2016. Create Your Game-Changing Business Plan Every day in this industry, you get calls and come across companies that promise that by using their latest gizmo, gadget, or website you […]
How to Use Facebook to Get Listings
Last Thursday, I had the distinct pleasure of being able to host a webinar with special guest Bryan Robertson, the Managing Broker of Catarra Real Estate in Northern California. Not only is Bryan a great friend, but he also has all sorts of cool stuff in that brain of his. When we saw each other […]
Your 2015 Target Markets – Will NODs be included?
Target Markets and NODs When you begin to consider your business plan for 2015, you’re probably thinking about target markets. What target markets will you include in your marketing efforts? Will you do any marketing to specific niches? Have you selected a group(s) or area(s) where you will generate leads through focused communication? One way […]
14 Money Making Activities to Boost Your Real Estate Income in 2014
With the first week or so of 2014 now behind us, how are you feeling about 2014? If you are like most real estate agents (and most people), you get supercharged in the later part of the previous year to make the New Year the best that it can be. You plan your new diet; […]
Aren’t You in the Real Estate Lead Generation Business?
One of my very good friends, who was an extremely busy short sale listing agent at the height of the recession, was stewing because his short sale was taking what he felt to be an inordinate amount of time. He has closed lots of short sales, and his theory was that this particular deal shouldn’t take […]
In Sports and Real Estate, Persistence and Unique Style Pay Off
Have you ever heard of Dick Fosbury? Richard (Dick) Fosbury (b. 1947) is one of the most influential athletes in Track and Field. That’s because he revolutionized the high jump event by inventing the “back-first” technique (known as the Fosbury Flop) that has been adopted by jumpers today. By changing from the traditional way of […]
Obtaining Short Sale Leads Can Be Like Eating French Fries
Just last week, my son and I decided that we’d go out and get a hamburger for dinner. So, we went over to Five Guys, which is a fast, casual chain for those of you that don’t know the place. When we arrived, we both ordered and I requested my fries extra crispy, as I […]
What Brad Pitt Can Teach Us About Real Estate
Sounds fishy, right? While surely Brad Pitt has purchased and sold a number of homes, it is Brad Pitt’s portrayal of Billy Beane in the movie Moneyball that can really teach us a lot about the way we think about real estate. Don’t worry. If you have not seen the movie yet, we won’t be […]
Proven Methods for Generating Short Sale Leads
With 2012 just around the corner, there is no better time then the present in order to plan for 2012. Want to learn how to close more deals in 2012 than you did in 2011? Want to learn how to close more deals in 2012 than ever before? Who doesn’t? The key is to generate […]