Just a little while ago as I was reading some real estate related blog posts, I came upon a post by a real estate agent and new blogger who says that he is writing 5-7 posts per day. (By the way, I still consider myself a novice but this individual is even newer to the novitiate than myself.) But, in any case, my point is that five posts per day is a lot of posts. I do not think that it would be possible for me to have a life with some semblance of normalcy and post five blog posts each day.
While I do not denigrate anyone who posts so many posts, I just cannot wrap my head around such a large quantity. Posts require planning. When I write a post, I always consider content. In fact, I have heard many social media aficionados state that ‘content is king.’ Over the last year or so, I have happened upon a few contests where bloggers were supposed to submit their best blog posts. What? All of my posts are good because I have spent time checking facts, dotting ‘i’s and crossing ‘t’s. One is not necessarily any better than the others.
I have an identifiable audience. And, if you are a novice blogger or an inconsistent blogger, I would recommend that you identify your audience. This is a huge factor that needs to be considered before writing each and every post. For example, I write for three different audiences every week. I write posts for agents who are working in the short sale market and may be looking for the short sale support that my company provides. I also write posts for prospective home buyers and home sellers in North San Diego County. Third, as the Broker of an office, I write posts to establish our brand and draw traffic to our office North San Diego County Real Estate website.
After you have identified your audience, you must establish a plan. What are you going to write about and how often are you going to post? My goal is to write a minimum of five posts per week–two of which will target real estate agents in the short sale arena. Those posts will be about topics of interest to individuals working short sales: new state laws, new bank procedures (such as a new short sale policy at Wells Fargo), short sale strategies, etc. My posts that target future buyers and sellers are about local communities (such as San Elijo Hills) and the local real estate market. While I do a lot of linking in my posts, I do so in order to cite a source or to provide additional information of value. My thought is that if I provide something of value for free, I am sure to generate a following. And, it’s true! I have generated a following. I have over 1500 subscribers to my weekly short sale newsletter, and I have had several home sellers call me and say, “Melissa. Please come list my house.” (No interview was necessary.)
If you write several blog posts each day, they must be filled with good content. Good original content–not something that you copied from my site, and not a quick link to an article that you read in the Wall Street Journal without your complete and thorough analysis (like this recent analysis of the national real estate market.)
Remember that content is king, and you do not want to be the court jester!
By the way, if you want to receive my weekly newsletter for short sale lovers in your email inbox, please contact me and let me know.