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Stop Waiting for Leads to Fall Into Your Lap

Jun 9, 2026

Smiling woman in a blue suit on the phone at a desk with a laptop, taking notes. Text below reads Stop Waiting for Leads to Fall Into Your Lap.
Some of you might be distracted these days in the world of sports. There’s the NBA championship, MLB (Go Padres!) and the World Cup. I’m all about sports and fun, too. In fact, I’m even participating in our office’s World Cup competition, and I am doing pretty well with my picks. The fact is, though, that there is always going to be something like sports to distract you from meeting your goals, closing deals, and making money.

If you are looking for some activities that can boost your real estate income, check out my list of 12 real estate moneymakers that will help you score your next real estate closing:



  1. Call a few friends and past clients. (If possible, remind them that you are still in the real estate business.) The recommended amount of calls per week is 60 (12 per day / 5 days a week) and this can include calls to people you know and people that you don’t know yet.
  2. Update your database. Make sure that all of your past clients from the last few years are included on the list. Double check addresses by accessing your MLS tax rolls to confirm that your past clients and sphere of influence has not moved on without you.
  3. Have a look at your website. Verify that all of your contact information is up to date, and take the site on a test drive. Do the links still work? Is the information still timely? You can check the Google Webmaster tools and download a list of the pages and links that aren’t working, then go back and fix the broken links.
  4. Review your agent bio (and your photo). Is the information up to date? Does your bio discuss the benefits of working with you? Does your photo actually represent what you look like now?
  5. Check your marketing materials, and refresh them if they do not contain current information.
  6. Look into an email campaign or proofread any email campaigns that you already have in use. Check or create auto-responders so that you have an online marketing plan that maintains top-of-mind awareness with your clients.
  7. Develop a prospecting plan. Draft letters from scratch or purchase a sequence of letters to use when prospecting for new buyers and sellers. (Check out Marte Cliff’s awesome prospecting letters if you are looking for something to add to your bag of tricks.)
  8. Continue to amp up your position as a neighborhood expert. Preview properties available for sale in your area—even if you do not have buyers for those specific properties.
  9. Post videos to YouTube, IG & Tiktok. Even if you don’t like how you look or if you are worried it is not perfect, just do it. Something is always better than nothing.
  10. Have a look at your current listing presentation. Does it demonstrate you as knowledgeable and tech-savvy? If not, think about how you can incorporate more of that message into your current listing presentation—possibly even migrating the presentation to your tablet if you have not already done so.
  11. Create a Facebook fan page and consider an online social media posting plan so that you can engage friends and members of the local community through your social media posts.
  12. Review your current software and apps. Are you using the latest and greatest programs in order to get the job done? Or, are you still behind the times using outdated methods? Look into or sign up or professional development courses that will help you to be the best that you can be.


A friend of a friend told me that her mother (a real estate agent) goes to the office to play a good game of cards. There’s a lot more to real estate than a game of Bridge at the office. Real estate is a professional business, not a hobby.

If you want to increase your closings and hit your revenue goals, it comes down to routine, discipline, and constantly honing your skills. Turn off the distractions, tap into the experts when you need support, and focus on the activities that actually move your business forward.
  • Download Our eBook

    Master the Art of Short Sale with our 6-step guide, including valuable tips and tools from our experts.